Andy Rooney, in one of his regular soliloquies that brought down the weekly curtain on CBS' news magazine 60 Minutes, once addressed the people working in advertising suggesting that, with all of the creative firepower in the industry, ad folks should go out and actually make something. Invent something. Solve a problem that goes beyond selling deodorant or Dodge trucks.
In fairness, I think just about anyone who's worked in advertising for more than a few years has helped to create at least one or two ads pro bono ... dapperly dressed, unruly eyebrows and all, Andy Rooney believed that we could do more.
Everything around us was created; the natural world, of course, but pause and look at the human-made world: the sidewalk you stroll down, the coffee maker helping you to meet the day, the chair you're swiveling in, the device in your pocket connecting you with people, places and information from around the world. Someone -- or a team of some ones -- made it.
Why couldn't you make something too?
Don't play it safe was the moral of Rooney's diatribe. Safe is dangerous if you have dreams, if you have fire in your belly, if you have air in your lungs. Safe will slowly and comfortably whisper that it's OK if you're not the next Steve Jobs or Elon Musk or Richard Branson or Malala Yousafzai. Safe will say that you don't have to be any of them, and safe is right. But what if the only way to tap into more (or all) of your potential is by cannonballing (or walking) into the unknown? Journeying to that nebula inside you where crazy ideas come from.
What if you could make one of those crazy ideas -- especially the one that never seems to keep quiet for too long -- real, for everyone else -- and for you -- to see?
What's the worst that could happen? Andy Rooney appearing to you in a dream and snarking that it was about time, although he knew all along that you could do it?
A small price to pay to make things better by making better things.