Nobody wants to lose. Losing hurts. When you've completely invested yourself in a venture and you fail, the feeling knocks you to the canvas dazed. Worse, it might make you not want to get back into the ring and try again. (What happens if losing douses my dreams? What if it beats me silly again and leaves me in pieces, unsure of what to do next? What if...?)
Losing hurts and it always will, and getting back up from a body blow can take more time than you think it should. For sure there are moral victories. But you have to go all-in to get that badge. If you don't, then squeezing memories together to look for consolation after defeat is like running a marathon on sand.
Nobody wants to lose, but here's a proposal: the only way that a person can actually suffer defeat is if he or she fails to try. Fails to trust in what's in their gut -- no matter how silly -- and follow it. Fails to stand against the gale-force winds of doubt and believe in their own abilities.
Losing is hard but, in the future, not giving your all is even harder.