I've heard the scuttlebutt. Halloween talk between parent and child, mostly across a grocery-store cart and in between dessert negotiations. There's no arguing that Summer is packing up its Bermuda Shorts and heading for all points south of the equator.
Of course, while pumpkin carving, costumes and ghost stories are reserved for a few days a year, there's a different set of tricks much, much longer in the tooth: I still hear advertising professionals talk about rapid change, new technologies, and revolution in one breath and, in the next, pepper their sentences with words like "tricks," or "gimmicks," or "targets" when sermonizing to other advertising folk about how to gain "customer share."
Dialogue that's long on self-import and short on integrity, empathy, intelligence, and a willingness to make a difference is why advertising continues to maintain its lousy rep, even in spite of the army of talented souls worldwide who know from good work and do everything in their power to ensure that it sees the light of day.
Yes, agencies, and the peeps who work in them, need to make a living. So let's take our living wages and use them as votes. Let's start voting in favor of those companies who are mature enough to want to make a buck and a difference. You know. The mission-driven companies, the B Corps, the companies who haven't lost their souls.
If we demand products that are made by companies with consciences, the face of capitalism will change and agencies still talking like they're going to put one over on you and me will have to roll up their sleeves and honestly meet us halfway.