Telling stories. In the branding biz, it's become a buzz phrase, even a bit long in the tooth.
Scientifically speaking, human beings never really tire of a good narrative. So what could be more important to a brand than telling a good story and connecting with people?
How about being true to who you are, no matter how hard, no matter how many times you stop short of doing just that? Not as a brand, not as a copywriter or designer or creative director or account executive working to smartly share a brand's message. But as you, the person.
If you're looking to build a community around, and grow, your brand -- or any brand -- the necessary yeast in that recipe is the authenticity of you.