... was the Word. Followed by more words that eventually became sewn together into stories. Spoken at first by those outlier Sumerians and then by the Ancient Greeks who, with overachievers like Homer, took the idea of "Once upon a time" into a whole new hemisphere. (With both the Iliad and Odyssey clocking-in today at more than 500 pages cover to cover, Homer certainly assured himself of storytelling job security.)
Oral traditions eventually began sharing a relatively peaceful coexistence in the entertainment limelight with hand-scribed words, monogrammed ink wells, and cramped fingers.
Then, one day, 13th-century social innovator Herr Gutenberg began to move type around bruising, in the process, the sensibilities of many of the day's elite ... as well changing the world for the better, forever. (Gutenberg's kids must've been like: "Father, did ye have to setteth the bar in the loftieth place that ye did?")
Words—spoken, handwritten, typed and thought—matter. Words not only help us to share our stories with the world, they create our stories, our worlds.