Flint rocks disguised as emails on the subject of advertising arrive in my inbox with regularity. The e-culprits are two friends from portfolio school days, with the latest tête-à-tête about a Clio awarded to Jerry Seinfeld (video).
Was he too flippant, or did he humorously reveal the state of advertising in 2014?
A Gallup poll from December 2013 asked individuals to rate honesty and ethics across professions and advertising as an industry actually moved up on the list, but there's more trail to backpack before it camps on the border of respectability.
Lugging advertising (and its "practitioners") into the realm of public respect means agencies will need to refuse clients whose products and/or services aren't designed with the customer's best interests in mind, or work with clients to improve their products and/or services at foundational and supply chain levels. The evolved advertising agency needs to do more than create great headlines, images, and experiences. The 21st century agency model requires a deeper commitment to people. Namely, to the people using the product or service.